Lodge History

The History of Lodge's Skillet & Egg Logo

By Lodge Cast iron / March 1, 2017

News

In 1973 Lodge created its first official logo. At the time no one imagined the simple black skillet frying a single egg would become an iconic symbol of American-made cast iron cookware. While we have embellished and updated the logo since then, that same skillet icon is still being used to represent the Lodge brand both domestically and around the world.

The very first Lodge logo replaced the O in Lodge with a skillet frying an egg and let the customers know “Lodge Makes It!”

The first mention of the Lodge logo appears in a letter written by CEO Dick Kellermann in 1973.

"Bob took me to see the new logo he has been working on with [designer] Scott Sullivan in Chattanooga," he wrote. "The O is a black skillet with the handle at the top with an egg off center to represent an O. Looks good."

The Bob in that letter is Bob Kellermann, Lodge's current CEO Emeritus. He says developing a logo for the brand had been a long-term goal. "I always wanted to have a brand identity, and before 1973 we didn't have one," he says. "Our brand was not on our products. When Scott came up with the idea for the logo, he showed me some designs, and I told him he was right on target. We've been building on it ever since." 

In later years different phrases were added to the logo and the colors were rearranged several times, but the black, white and yellow color pallet has remained consistent, just like the skillet. Here are a few examples of  how the logo has changed since its creation.

In 1996 Lodge celebrated 100 years of business and embellished the logo with a laurel wreath.

 

In 2011 the Lodge logo was updated to include a bright yellow banner.

 

This logo created in 2016 celebrates Lodge's 120th year in business.
Lodge Cast iron

Contributed By

Lodge Cast iron

We hope you enjoy our stories and recipes! Follow us on Instagram, Facebook, and Twitter, and tag your Instagram food photos with #lodgecastiron for a chance to be featured on our feed!